Redesign of Disney Cruise Line Pre-Arrival Email Communications

Redesign of Disney Cruise Line Pre-Arrival Email Communications

Beginning this week, new customized pre-arrival emails will be sent from Disney Cruise Line to Guests booked on a cruise reservation in order to help them get excited for their cruise, maximize planning opportunities and prepare for their departure.  

The new redesigned series of email communications will:  

  • Enhance the Guest experience by easing Guests through the planning process and ensure they have all the information they need before setting sail .
  • Highlight the variety of activities available during their cruise.
  • Be mobile-friendly in viewing/usage .

The following are details regarding the new email series: 

  • Guests will receive up to eight personalized messages based on who is traveling in the party (i.e. adults only, adults with children, etc.) and when the reservation is confirmed .
  • Communications are sent to the email address of the Primary Guest of each reservation for Guests who reside in US, Puerto Rico and Canada (excluding Quebec).   
  • On Travel Agency reservations, only a Guest’s email address can be captured for the Primary Guest on the reservation.  
  • In addition, as of Thursday, Feb. 7, 2019, the Disney Cruise Line Cruise Prep Direct Mail documents are no longer being sent to Guests.  A new more robust and customized Direct Mail piece is in development and is expected to launch later this year. 

 

Don Korta
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