Walt Disney World Goes All Out To Attract Guests to Disney Springs

Originally reported by Theme Park Tourist…

It has been just over a year since Downtown Disney officially turned into Disney Springs, and in that time this shopping district has changed dramatically, with the openings of dozens of new shops and restaurants in the past 12 months.

However, some recent developments at the shopping district hint that Disney may be a little bit concerned about guest levels at this shopping district, and could be looking for new and interesting ways to encourage even more Walt Disney World visitors to drop by this fall. From the expansion of a limited time deal to the announcement of a brand new holiday event at this shopping district, there will be plenty of reasons for guests to plan a visit to Disney Springs this holiday season.

1. Disney Springs 10% off coupon deal extended and expanded for the fall

Image: Disney

Earlier this year, Walt Disney World introduced a special deal for Magic Kingdom diners that allowed guests who grabbed something to eat at select quick service restaurants at this park only to get a special 10% off discount coupon for use at specific Disney Springs merchandise shops. And though this deal was extended earlier this year, Disney has gone ahead and taken the extra step of expanding this deal earlier this week. Effective this week, guests who dine at any Disney-owned quick service restaurant in any of the resort’s four theme parks will receive the same 10% off discount coupon after they order their food, which is good at the following Disney Springs retailers:

  • Disney’s Days of Christmas
  • Disney’s Design a Tee
  • Disney Pin Traders
  • Disney’s Wonderful World of Memories
  • Goofy’s Candy Company
  • Marketplace Co-Op
  • Marketplace Fun Finds
  • Mickey’s Pantry
  • Once Upon a Toy
  • Tren-D
  • World of Disney
This coupon will be given out from now through November 22, and will be accepted at the merchandise locations above through November 23. There is no minimum purchase to receive the deal, and a number of snack locations are included (like the Kusafiri Coffee Shop, Oasis Canteen, and Sunshine Tree Terrace), so if you are feeling a bit hungry and would like to save some money, this is definitely one deal you’ll want to take advantage of. However, it should be noted that this discount does not stack with DVC, annual passholder, or any other affiliation discount.

2. Amorette’s Patisserie cuts back on operating hours for the fall

Image: Disney  

Among the good news, Disney has slipped in one little bit of bad news. Perhaps in an effort to cut costs, it was revealed earlier this week that Disney-owned bakery Amorette’s Patisserie in the Town Center area of Disney Springs will be reducing its operating hours on weekdays, effective immediately. Though this location was previously open daily from 11:00 AM to 11:00PM, it will now be moving to the following seasonal schedule:

Monday – Thursday: 3:00 PM to 11:00 PM

Friday – Saturday: 11: 00 AM to 11:30 PM

Sunday: 11:00 AM to 11:00 PM

It is unknown how long this reduced schedule will last, but it looks like, at least in the short term, if you want to grab something at this sweet shop your best bet will be an afternoon or evening visit.

3. All-new Christmas event kicks off next month

Though Disney Springs got decked out with plenty of trimmings last year for the holiday season, the shopping district didn’t exactly have much in the way of special holiday activities or entertainment, other than the requisite Santa’s Chalet meet and greet near the Marketplace. However, this year Disney Springs will be going all out for a brand new holiday celebration that kicks off in just a few weeks on November 14, 2016 and lasts all the way through January 8, 2017.

The highlight of this celebration of the season will be the brand new Festival of Holiday Trees, which is a new walk-through attraction that allows guests to wander through an enchanted wonderland and marvel at a stunning collection of custom-decorated and brightly-lit trees, each with its own fun Disney theme. Guests will begin their walk-through experience near the play fountain outside Once Upon a Toy in the Marketplace and from there be able to walk along a pathway that will allow them to check out these exquisitely detailed trees up close.

In addition to this trail of trees, The Once Upon a Toy fountain play area will also play host to a holiday-themed DJ dance party with games and activities during the day, and will then feature a nightly tree lighting ceremony every night.

And if that isn’t enough to get you in the holiday spirit, Disney Springs will also be hosting a series of live entertainment acts around the Marketplace area, which will include toy solider and snowflake stilt walkers, pop carolers, acapella groups and more performing nightly from 6:00 PM to 10:00 PM.

This holiday festival will also feature entertainment related to the Kwanzaa and Hanukkah holidays as well, with special performances over at the Waterside Stage celebrating Kwanza on December 26 and December 27, and songs and stories to be performed in honor of Hanukkah at Waterview Park in The Landing area of the shopping district during the festival of lights from December 24 through January 1, 2017.

And of course all of these new offerings will be in addition to the Santa Claus meet and greet (which is again returning to the Marketplace area of Disney Springs) as well as the various photo ops throughout Disney Springs that were introduced last year.

Image: Disney

Though the cut in hours at Amorette’s Patisserie seems like bad news at first, this seems like an isolated event as Disney Springs is really trying to attract shoppers in a big way this holiday season, both with the expansion of the 10% discount and the introduction of a pretty massive holiday event. Are you planning on stopping by Disney Springs at all this holiday season? Or would you rather do your holiday shopping elsewhere? Let us know in the comments below!



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Don Korta
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