American Cruise Lines sponsors ‘Antiques Roadshow’

Another cruise line is seeking broader exposure and new customers by sponsoring a public television series.

American Cruise Lines will be a national sponsor this season of “Antiques Roadshow,” a PBS fixture that draws 8.5 million viewers a week.

The river and coastal cruise line said its sponsorship began with the Feb. 6 show. Timothy Beebe, vice president of American Cruise Lines, said the show’s audience and the cruise line’s customers have a common bond. “They share a passion for American history and culture, which ultimately makes this sponsorship a perfect fit,” he said.

The show features antiques owners from across the country bringing in items to be appraised by experts. It has been on the air for 21 years.

Viking Cruises’ 2011 sponsorship of PBS’ Masterpiece and its hit “Downton Abbey” is considered one of the most successful cruise line sponsorships. This year Viking is a co-sponsor, along with Farmers Insurance, of the PBS shows “Sherlock” and “Victoria.”

-originally published in Travel Weekly news by  Tom Stieghorst /

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