Comfort Becomes Largest Smoke-Free Hotel Brand in US, Canada

The start of a new year is a time for resolutions and positive changes—and not just for travelers.

Choice Hotels International announced Tuesday that its chain of more than 1,800 Comfort Inn and Comfort Suites hotels is now the largest hotel brand in the U.S. and Canada to be completely smoke-free.

Choice Hotels said it came to a decision to go smoke-free at its Comfort properties in 2017 after examining consumer research that highlighted shifting attitudes toward hotel smoking policies.

Nowadays, even smokers are more likely to seek out smoke-free guestrooms and suites, Choice Hotels said.

The change will also benefit individual properties, though, improving room conditions and reducing maintenance as well as simplifying inventory management.

Tuesday’s announcement coincides with the launch of Comfort’s #GoodForYou social media campaign, where travelers are encouraged to share their 2017 resolution posts with the hashtags #GoodForYou, #ComfortInn and #ComfortSuites.

Guests can also check out to learn more about the brand’s approach to wellness.

“The Comfort brand has staying power because we always keep the wants and needs of travelers to top of mind,” said Choice Hotels’ vice president of brand strategy Anne Smith in a statement. “We continue to take a series of bold steps to make the Comfort guest experience better than ever, and becoming the largest hotel brand across the United States and Canada to commit to being smoke-free is yet another example.”

Comfort’s move to go completely smoke-free across North America is just the latest example of how travel brands ranging from hotel chains to cruise lines are embracing guest wellness.

Last year, Donna Quadri-Felitti, Director And Associate Professor Of Hospitality Management at Penn State, called the decision to go smoke-free a “sensible, strategic move.”

“From the cost savings to the property there are benefits from cleaning to damage from cigarette burns, etc. It makes sense on the expense side of the equation without a doubt.”

  • originally published in Travel Pulse News by PATRICK CLARKE | JANUARY 03, 2017

Getting ready to plan your next trip or just interested in travel news?

For the latest in Disney, Universal, SeaWorld, Cruise and other travel news, remember to follow the Destinations with Character Travel web site, and “Like” and follow us on Facebook.

For additional Disney Fun, Join our Disney Fan GroupDisney Destinations Characters, on Facebook!

Please remember to contact Destinations with Character Travel for ALL of your Disney, Universal, SeaWorld, and Orlando Area Vacations, Adventures by Disney, Cruising, Tour, and exciting vacation packages all over the world. When booking though Destinations with Character Travel, all of our Disney Services, including FastPass+ and Dining reservation services are completely FREE. Also, you will always have a DEDICATED agent, available to you 24/7 from the very first minute of planning, right up until the day you return home, to answer all of your questions and handle any of your vacation needs.

We believe no one should be denied a vacation based on needs or budget, there’s something for everyone.


Phone: 630-308-2350

Don Korta
Follow Us