by Steven Miller, Merchandise Communications Manager
My fellow author Tom Smith recently announced MagicBand 2 is coming to Walt Disney World Resort. Today, I have a first look at new retail MagicBand 2 items and accessories arriving soon to select Disney merchandise locations in Florida.
On December 16, we will a release a limited edition retail MagicBand 2 that celebrates the 45th Anniversary of the “it’s a small world” attraction. This classic Magic Kingdom Park attraction opened in 1971. Presented in a decorative box, the MagicBand 2 will have an edition size of 2,500.
On December 19, we will introduce two retail MagicBand 2 designs for 2017. These designs incorporate the dated 2017 program artwork you will find on select merchandise items in the coming year.
Finally, I’m excited to share a preview of new MagicKeepers for guests who prefer an alternative way to wear their MagicBand 2. MagicKeepers will include two Mickey Mouse and Minnie Mouse-themed lanyard clips and a carabiner. The images above show how MagicKeepers will be sold (without a removable icon) and how they appear with removable icons.
The MagicKeeper accessories will be released at a future date, so keep watching the Disney Parks Blog for updates.
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